The closer a business can get to providing a genuine, one-to-one experience with a prospect, the more likely that prospect will become a customer. In fact, a Gartner study suggests that smart personalization strategies can increase profits by up to 15%!
It’s all about addressing individual needs through personalized marketing, made possible by the wealth of data generated by every digital activity.
Buyers Lead the Sales Process
Traditional marketing typically relied on interrupting people with advertisements that are often irrelevant. They would break up television programs to show commercials or plaster advertisements all over the pages of magazines and in the classifieds in the back of newspapers.
Buyers are now more interested in conducting their own research.
Buyers typically reach out to companies when they’re ready to purchase. At this point vendors need to stand out and demonstrate what makes them unique.
Today’s consumers are more interested in genuine experiences.
In other words, buyers are now more interested in factors like relevance, trust, authority, and personalization.
Marketers see 20% increase in sales when using personalized content.
Instead of being swayed by ads, buyers are more likely to be swayed by online reviews, newsletters, video demos, case studies, and authoritative blog content.
Real-time Analytics Fuel Sales & Marketing
Personalize customer engagement strategies with real-time intelligence, heat maps and analytics from digital activity. Centralize your team’s digital engagement hub and enable the right content at the right time. Break through the noise with digital experiences delivered directly to mobile. Industry leading text message delivery delivers up to 75% open rates and accelerates deals 2x faster in a personalized sales cadence.